Outsource Google Ads
You want to outsource your Google Ads to someone who shows you what it delivers. That is exactly how we work: we take over the management, you see every month what each euro brings in inquiries. No reports full of impressions and clicks, but inquiries you can count.
In short
- PaginaBooster is a certified Google Partner from Groningen and takes over the management of your Google Ads, for small and medium businesses across the Netherlands and Belgium.
- Management at a one-off set-up fee and then a percentage of your media budget; the full tier table is published on the costs page.
- Tracking first, then budget: every inquiry is measured per campaign and you see monthly what it delivers.
Three situations that bring business owners to us
You advertise yourself, but it costs more time than it delivers.
An hour in the account every week, and still the feeling that you are leaving money on the table. We take that work over and show you what it delivers.
You are with an agency, but you cannot see what is happening.
A report arrives with clicks and impressions, but nobody tells you what an inquiry cost. With us you read that every month in one overview.
You have not started yet and want to do it right from day one.
No paying for mistakes others have already made. We set up the tracking and the campaign properly in one go.
In all three cases we start in the same place: measure first, then improve.
This is what we take off your hands
No vague service description, but the work you no longer have to do yourself when you leave the Google Ads management to us. You keep the decisions, we do the work in the account.
This is how outsourcing Google Ads works with us
Strategy call
We look at your situation, at your account if there is one, and at what an inquiry is worth to you.
Tracking first
We make sure every inquiry is measurable before we spend a single euro. Without tracking we do not start.
Campaign live or takeover
New account or existing account: you remain the owner of your own account and data. We get access, nothing more.
Better every month
We adjust based on what the numbers say and you get an overview you can read in two minutes.
Outsourcing does not mean you stop seeing it
If you hand over the management, you still want to know what was set up and why. So at launch you get the whole set-up in writing, in plain language.
The complete set-up in one email
Which campaign, which region, how we bid, what we measure as an inquiry and which keywords, headlines, descriptions and negatives are in it. Every line comes from your own website, so nothing is promised that you do not deliver.
When to expect what
A learning phase of two to three weeks, the first inquiries in week two or three and a reliable picture after six to eight weeks. We say that up front, not afterwards.
The budget explained
What the daily budget costs per month at most, what the management fee is on top and how Google's promotional credit works. We only propose a higher budget when the market can take it, never to reach a credit tier.
What happens next
Weekly review of the search terms in the first four weeks, an interim update after two weeks and the monthly report of costs and inquiries. You can always call.
What it costs
At the start we set up the account, the tracking and the campaigns. For that you pay a one-off set-up fee. After that you pay a management fee as a percentage of the ad budget actually spent that month, and that percentage goes down as your budget grows.
If you spend nothing in a month, you pay no management fee either. The ad budget itself goes directly to Google, through your own payment method. All amounts exclude VAT. Minimum term 3 months, cancellable monthly after that.
For new accounts we activate Google ad credit as a Google Partner, so your starting budget goes further.
Want to know exactly what the costs depend on? Read what Google Ads costs.
In short
- Set-up
- One-off, for setting up the account, tracking and campaigns
- Management
- Percentage of the ad budget actually spent, lower as your budget grows
- Ad budget
- Directly to Google, through your own payment method
- Term
- Minimum 3 months, cancellable monthly after that
What it delivers in practice
Both clients outsource their paid search to us. Google Ads is a fixed part of the inquiry flow for both.
What clients say about us
“We have been working with Paginabooster for a while now on our Google Ads, META ads and SEO optimisation. Short lines are very important to us because we want to move fast, and that always goes well. Very satisfied! One of the better marketing agencies in Groningen”
Good to know
You pay a one-off set-up fee for setting up the account, tracking and campaigns. After that we charge a management fee as a percentage of the ad budget actually spent that month, and that percentage goes down as your budget grows. What it becomes for you we work out in the strategy call. All amounts exclude VAT and the minimum term is 3 months. How the costs are built up is explained on our costs page.
Yes. SEA, search advertising and AdWords are other names for the same thing: advertising in Google. What you outsource is setting up, measuring and adjusting those campaigns, with an SEA agency that shows what every euro delivers.
No. We do not work with annual contracts. There is a starting period of 3 months, because a campaign needs time to learn and we need time to adjust. After that the collaboration can be cancelled every month. You judge for yourself whether it pays off.
You do, always. The account is in your name, you pay Google directly and all data and history remain yours. We get access to work in it. If the collaboration ends, we remove our access and everything simply keeps running in your own account.
The first weeks are the learning phase. Google collects data and we see which search terms bring inquiries and which do not. After that it gets better every month, because we adjust based on what the numbers show. We do not promise miracles in week one. We do promise that you can see what comes in from the first week.
Yes, but there is a lower limit. From around 500 euros per month in ad budget it becomes worthwhile for both sides. Below that, the data is too thin to learn from and our management fee does not outweigh what it delivers. Then we say so honestly. If you are at or above that amount, a small budget is fine to start with. We scale it up as soon as the numbers give reason to.
At launch you receive an overview email with the complete set-up: campaign, region, bidding strategy, what counts as an inquiry, every keyword, headline, description and negative keyword. After two weeks an interim update follows, then the monthly report. So you always see where your budget goes.
Further reading
- Hoeveel kost Google Ads? Eerlijke uitleg voor MKB
Wat een klik kost per branche, wat het beheer kost en wat een budget van 1.000 euro per maand aan aanvragen oplevert. Met een rekenvoorbeeld.
- 5 redenen waarom uw Google Ads campagne geen leads oplevert
Een Google Ads campagne die draait maar niks oplevert. Wij zien het regelmatig bij nieuwe klanten. Meestal zit het probleem in een van deze vijf oorzaken.
- Google Ads uitbesteden: wat u zelf nog moet doen
Wie Google Ads uitbesteedt, geeft het werk uit handen, maar niet alles. Drie dingen blijven bij u: beeld, opvolging en terugkoppeling. Wat dat in de praktijk betekent.
Ready to hand over your Google Ads?
In the strategy call we look at your situation, your account and what an inquiry is worth to you. After that you decide for yourself whether outsourcing to us is a fit.
