Advertise in ChatGPT.
Since 24 August 2026 Dutch businesses can advertise in ChatGPT too: below the answer, clearly labelled and matched to the question. We set up those campaigns for you and measure what they deliver, just like Google Ads.
Your customers ask ChatGPT.
ChatGPT Ads have been running in the United States since February 2026 and, since yesterday, 24 August 2026, in the Netherlands as well. Someone looking for a plumber, a lawyer or a roofer increasingly asks an AI assistant, and ChatGPT now shows an ad with such a question. A new channel with little competition yet, and exactly the moment to be the first in your market.
What advertising in ChatGPT looks like
Below the answer
Your ad sits below ChatGPT's answer, separate from the text and labelled as sponsored. The answer itself does not change, and the ad only appears in conversations about your service.
A compact format
A square image of 256 by 256 pixels, a headline of at most 30 characters and a text of at most 60 characters. Every word counts, and that is exactly our trade.
Bought through OpenAI Ads Manager
Since late August 2026 self-service buying through OpenAI Ads Manager is open for Europe as well. You bid per click or for conversions, and you set the budget yourself.
Measurable down to the inquiry
With OpenAI's Pixel and Conversions API we connect the campaign to the tracking on your site. You see which inquiries come from ChatGPT, next to Google and Meta.
How we approach ChatGPT Ads
Strategy call
We look at which questions your customers ask ChatGPT and whether this channel fits your market.
Set up the campaign
We write the ads within the format, choose the topics and set up the campaign in OpenAI Ads Manager.
Set up tracking
Pixel and Conversions API go in before the first euro is spent, so inquiries from ChatGPT are visible separately.
Adjust
Every month we look at what works and move the budget to the questions that bring in inquiries.
ChatGPT Ads and GEO complement each other
Google Ads and SEO are the paid and the organic route in Google. ChatGPT Ads and GEO are the same two routes in ChatGPT.
ChatGPT Ads
Paid and visible right away. You set the budget and can start today. Stop, and the visibility stops.
GEO
Being mentioned organically in the answer itself. Takes time to build, but stays once it is there.
Good to know
Ads that OpenAI shows in ChatGPT, below the answer to a question. They are labelled as sponsored and sit apart from the answer. Advertisers buy them through OpenAI Ads Manager.
In the United States since February 2026, in the Netherlands since 24 August 2026. Since late August self-service buying through OpenAI Ads Manager is open for Europe as well.
No. The answer does not change because of advertisers. The ad sits separately below it, clearly labelled.
Businesses that people look for with a concrete question: service providers, specialists and shops with a clear offer. In the strategy call we tell you honestly whether it already makes sense for your market.
You bid per click or for conversions, so the costs depend on your budget and your market. You pay the ad budget to OpenAI and a fee to us for setting up and managing the campaign. There are no fixed contracts. In the strategy call you get an honest estimate for your situation.
Yes. With OpenAI's Pixel and Conversions API every click from ChatGPT gets its own source in the tracking on your site, so you see exactly which inquiries come from it.
ChatGPT Ads is paid: you buy visibility below the answer. GEO is organic: we make sure AI models mention your business in the answer itself. One works right away, the other you build up.
What clients say about us
“Top company with dedicated people who genuinely make you easier to find and generate leads. They think along throughout the process and deliver clear solutions and results. For us that means a beautiful new website and new enquiries every week. Great! Keep it up Herman and team!”
“As a video marketing agency we enjoy working with the team at PaginaBooster because of their expertise in website optimisation, Google Ads and SEO. They know exactly where you can make an impact and manage campaigns at a rare level. In my view the marketing agency from Groningen for anyone who wants to see real results.”
“We have been working with PaginaBooster for quite a while now and it has been great! Communication is always clear and fast, which works really well. They think along, deliver quality and are simply a pleasant partner to work with. In short, a partnership we are very happy with!”
Want to be the first in your market to advertise in ChatGPT?
Plan a strategy call. We first check whether the channel fits you, only then do we propose anything.
