More leads through Facebook and Instagram.
Reach on its own is worth nothing. We build campaigns that produce enquiries and that we can measure.
In short
- PaginaBooster is a Meta Business Partner and runs Facebook and Instagram campaigns for small and medium businesses in the Netherlands and Belgium.
- Aimed at inquiries, not reach: Meta Pixel and Conversions API are set up before any budget is spent.
- Four campaign types: lead generation ads, retargeting, awareness and webshop campaigns. The cost per lead is in the monthly report.
- The first leads usually arrive within 3 to 6 weeks. No fixed contracts.
Measure first, then advertise on Meta.
Reach on its own is worth nothing. First we make sure every enquiry is measurable, then we put budget to work.
Four ways to bring in leads
Lead Generation Ads
Forms directly inside Facebook and Instagram.
Retargeting
Bring back visitors who did not enquire yet.
Awareness
Build recognition in your region.
Webshop and shopping campaigns
Sell products through Meta.
Three reasons to work with us
Meta Business Partner
Certified, with direct support from Meta.
Tailored audience strategy
We target the right people, not as many people as possible.
Transparent
Cost per lead is in the monthly report.
Our process
Tracking and baseline
We measure first and record where things stand right now.
Audience and campaign setup
We decide who we approach and how we build the campaign.
Live with creatives and forms
Ads and lead forms go live on Facebook and Instagram.
Optimising on cost per lead
We steer on the price per enquiry, not on impressions.
What you get when the campaign goes live
You see up front what we place and to whom, and afterwards what every inquiry costs.
The set-up in one email
One campaign with an ad set per placement: Stories and Reels in 9:16, the feed in 4:5. Five texts, five headlines and five link descriptions that Meta combines per placement itself, and the buttons that lead to the inquiry or the quote. You read everything back before it runs.
Reach that fits
A radius around your locations or the area you serve, with an audience set-up that matches your market. No reach for the sake of reach.
Tracking in place before any budget
Pixel and Conversions API active, the thank-you page as conversion point and optimising on the lead event, so Meta specifically looks for people who actually inquire.
Follow-up
In the first days we watch the numbers daily and you hear from us as soon as something useful comes in. After that, the cost per lead per campaign every month. We only raise the budget once the first numbers justify it.
Good to know
Yes. With the right audience build we also reach business decision-makers. We determine in advance whether it fits your market.
We measure every enquiry and steer on cost per lead. Campaigns that do not perform are stopped.
That depends on your market and goals. We work from a minimum monthly budget plus our management fee. In the strategy call we run the numbers for your situation.
You may, but you do not have to. We can provide creatives or work with your material.
Yes, for ads on Facebook and Instagram. We set up campaigns that bring in inquiries and measure what they cost. What we do not do: post every day. For most businesses there is little revenue in that.
An email with the complete set-up: the ad sets per placement, all texts, headlines and link descriptions, the reach and the tracking. In the first days we follow the numbers daily, after that you get the cost per lead per campaign every month.
Further reading
- Google Ads of Meta Ads: welk kanaal past bij uw bedrijf?
Google Ads of adverteren op Facebook en Instagram? Voor de meeste bedrijven is het antwoord niet gelijk verdeeld. Waar het verschil zit en waar wij mee beginnen.
- Wat is een goede lead? Zo tellen wij aanvragen
Niet elk ingevuld formulier is een lead. Wat wij wel en niet meetellen, waarom Google-leads vaak beter zijn dan Meta-leads en wat wij van u nodig hebben om op kwaliteit te sturen.
- Een lead binnen een uur bellen: waarom dat het verschil maakt
Een aanvraag die een dag blijft liggen, is meestal al bij de concurrent. Waarom snel terugbellen de slagingskans zo verhoogt en hoe u dat regelt als u zelf op de steiger staat.
Curious how many leads your budget delivers?
Work it out in a few minutes.
What clients say about us
Ready for more leads through Facebook and Instagram?
We look at your situation first. Only then do we propose anything.
