Have a conversion-focused website built
A beautiful website is not a goal. A website that makes visitors call, email or request a quote is. We call such a site conversion-focused, and this is what that means in practice.
In short
- A conversion-focused website is a website where every page has one clear next step: calling, filling in a form or booking an appointment.
- PaginaBooster builds conversion-focused websites for small and medium businesses across the Netherlands and Belgium, from 1,500 euros one-off, with conversion tracking built in.
- Every form, every call and every WhatsApp message is measured, so after launch you see which pages bring in inquiries and which do not.
- Hosting at 200 euros per year is the only recurring amount. Management and advertising are separate agreements, cancellable monthly.
What is a conversion-focused website?
Conversion is the moment a visitor does something that earns you money: calling, requesting a quote, booking an appointment or placing an order. A conversion-focused website is designed around that moment. Not around the logo, not around the company history and not around what the designer finds pretty.
In practice that means: the visitor sees within a few seconds what you do and for whom, finds the proof that you do it well, and can get in touch without searching. On a phone just as well as on a laptop, because that is where most visitors come from.
The difference from an ordinary website is not in the looks. A conversion-focused site can look just as good. The difference is in the choices underneath: which pages exist, what sits at the top, where the buttons are and what happens after someone presses send.
Seven components of a conversion-focused website
These are the components we put on every site. If one is missing, you notice it in the number of inquiries.
A clear headline at the top
What you do, for whom and where, in one sentence above the fold. A visitor decides in seconds whether to stay; doubt costs you that visitor.
One next step per page
A page with six buttons is a page without a button. Every page has one main action, such as calling or requesting a quote, and it appears several times in a logical place.
Phone and WhatsApp within reach
On a phone the number sits in the bar at the top and can be called with one tap. Those who prefer to message can do so. Many inquiries come in this way, outside any form.
Proof where people hesitate
Reviews, figures and examples of real work, next to the button instead of on a separate page. People want to see that others went before them before they call.
A short form
Name, phone number, email and what it is about. Every extra field costs inquiries. Whatever else you want to know, you ask in the first call.
Fast, also on a phone on site
A page that takes three seconds to load loses part of its visitors before it appears. Speed is not a technical extra; it directly determines how many people see your button.
Tracking from day one
Every form, call and WhatsApp message is counted, per page and per source. That way you know what works and you can advertise without guessing.
How we build a conversion-focused website
We do not start with colours but with the question of what an inquiry is worth to you and where it comes from now. Only then the design.
A half-hour intake
What do you sell, to whom, and what should happen when someone lands on your site? We also look at what your current site does, if you have one.
Structure per page
Which pages there will be, what sits at the top and which action each page has. You see this before a single line is designed.
Design and build
On your own screen, with your photos and texts in your words. Fast and findable is not an option but the standard.
Tracking and launch
Forms, phone clicks and WhatsApp are connected before the site goes live. In the first weeks we watch along and adjust.
What a conversion-focused website costs
With us a conversion-focused website is not a more expensive version of an ordinary site. It is the way we build every site. The price depends on the number of pages, the design level and the features.
What clients say about us
“We have been working with Paginabooster for a while now on our Google Ads, META ads and SEO optimisation. Short lines are very important to us because we want to move fast, and that always goes well. Very satisfied! One of the better marketing agencies in Groningen”
Good to know
An ordinary website tells who you are. A conversion-focused website makes a visitor do something: call, request a quote or book an appointment. The difference is in the structure of the pages, the position of the buttons, the proof next to those buttons and the tracking behind them. The looks can be the same.
For every business that wants to bring in inquiries or orders through its website: installers, contractors, practices, advisers, webshops. Those who only use their site as a digital business card and never count on visitors get less out of it.
That depends on where you start from and how many visitors there are. We do not quote a percentage in advance, because that cannot be promised. What we do: tracking is on from day one, so after a month you see for yourself how many inquiries come in and from which pages.
Often, yes. We first look at where visitors drop off and what is missing. Sometimes a different headline, a shorter form and the phone number at the top are enough. If the technology is outdated or slow, a rebuild is cheaper in the end. You hear that honestly beforehand.
You can advertise on any site, but the budget only pays off when the page people land on also makes them call or inquire. That is why we build the tracking and the structure in before a campaign starts. That way you know per campaign what an inquiry costs.
Count on four to six weeks from the moment texts and photos are in. That last part usually sets the pace. You watch along during the build, so there are no surprises at delivery.
Further reading
- Conversiegericht bouwen: wat maakt een website effectief?
Een mooie website is niet per definitie een effectieve website. Het gaat erom of bezoekers daadwerkelijk contact opnemen. Dat verschil zit in concrete keuzes.
- Nieuwe website voor Van Wakeren Bouw: 97/100 mobiel, 100/100 desktop
Van Wakeren Bouw & Timmerwerk bouwt en timmert al jaren met precisie. De nieuwe website moest dat uitstralen, maar ook technisch kloppen.
Want to know what your site is leaving on the table?
Book a strategy call. We look at your current site together and tell you honestly what could be better, even if that is without a rebuild.
