Google Ads agency in Utrecht
A Google Ads agency for businesses in Utrecht that measures first and only then spends. Local targeting on Utrecht and the surrounding area, a landing page that converts, and management for a percentage you know in advance.
In short
- PaginaBooster is a Google Ads agency for businesses in Utrecht, certified Google Partner.
- Management costs 30 percent of the ad budget up to 1,000 euros per month, falling to 12 percent; set-up 500 euros, minimum term 3 months, workable ad budget from 500 euros per month. All excluding VAT.
- Our offices are in Leek and Groningen, a two-hour drive from Utrecht; many of our clients are outside the north and we consult online, at the table when it helps.
- The account is in your name; every inquiry is measured, without cookies.
Where Google Ads goes wrong in Utrecht
Three situations we come across in Utrecht, each with a fix that does not start with more budget.
The click prices in Utrecht are high and so is the competition
In a busy market the difference is in the quality score and the landing page. Those are exactly the two things we set up first.
Clicks, but no calls
The ad does its job, the page does not. We look at where visitors drop off and fix that before we raise the budget.
You want to grow without hiring a marketer
You get a team that runs Google Ads every day, for a percentage of your budget that you know in advance.
How we run Google Ads for Utrecht
Four steps, the same for every client, because the order matters.
Measure first
Every form and every call is counted before the first euro goes out. Otherwise you will not know later what worked.
Set up for Utrecht
Keywords, ads and exclusions built around Utrecht, Nieuwegein and Zeist, so you do not pay for clicks from elsewhere.
Landing page
The ad leads to a page that answers the search, with your phone number in view and a short form. Do you not have one? Then we build it.
Adjust weekly
The search terms report, bids and budget every week; after three months you know what an inquiry costs and which keywords bring customers.
What Google Ads costs in Utrecht
Two amounts: your ad budget goes to Google, the management goes to us. Both are on our costs page in full; this is the short version.
Google Ads for a local business in Utrecht
Local click prices for services such as an installer or a contractor are usually between 1 to 3 euros. In a large city like Utrecht that can be higher. The way to keep it in hand is a high quality score: relevant ads, a matching page and exclusions that stop the wrong clicks.
The first month in Utrecht is the most expensive per inquiry, because Google is still learning what works. From month two the costs usually drop; that is why we do not stop after four weeks.
Our offices are in Leek and Groningen, a two-hour drive from Utrecht; many of our clients are outside the north and we consult online, at the table when it helps.
What clients say about us
“Top company with dedicated people who genuinely make you easier to find and generate leads. They think along throughout the process and deliver clear solutions and results. For us that means a beautiful new website and new enquiries every week. Great! Keep it up Herman and team!”
Good to know
No. Our offices are in Leek and Groningen, a two-hour drive from Utrecht. For Google Ads that makes no difference: the account is online, the reports are online, and we consult by phone, email and a shared screen. For a first meeting or an important step we come by.
Your ad budget plus our management. Management starts at 30 percent of the budget and falls to 12 percent; set-up is 500 euros once. A workable budget starts at 500 euros per month. What a click costs in Utrecht depends on your sector; local services usually sit between 1 to 3 euros.
Usually within the first two weeks, sometimes on day one for a service with a lot of demand. The first month is the most expensive per inquiry because Google is still learning; from month two the costs per inquiry usually drop. That is why we work with a minimum term of three months.
Yours, always. The account is in your name, you pay Google directly and all data and history stay with you. We get access to work in it. If we part ways, we remove our access and everything keeps running in your own account.
Yes. For most businesses Google is the first channel, because there someone is already searching for your service; Meta Ads we use to reach the visitors of your website again and to become known in the area. Both channels are measured separately, so you see what each brings in.
Further reading
- Hoeveel kost Google Ads? Eerlijke uitleg voor MKB
Wat een klik kost per branche, wat het beheer kost en wat een budget van 1.000 euro per maand aan aanvragen oplevert. Met een rekenvoorbeeld.
- 5 redenen waarom uw Google Ads campagne geen leads oplevert
Een Google Ads campagne die draait maar niks oplevert. Wij zien het regelmatig bij nieuwe klanten. Meestal zit het probleem in een van deze vijf oorzaken.
Ready to know what Google Ads brings in for Utrecht?
Plan a strategy call. We look at your market and your numbers first, only then do we propose anything.
