Outsource your Meta Ads
You want to outsource your Facebook and Instagram advertising to someone who optimises for inquiries, not reach. We set up the campaigns, measure every inquiry and show you every month what a lead costs.
In short
- PaginaBooster is a Meta Business Partner from Groningen and takes over the management of your Facebook and Instagram ads, for small and medium businesses across the Netherlands and Belgium.
- Meta Ads, Facebook Ads and Instagram Ads are the same service: one campaign in Meta Ads Manager that runs on both platforms.
- Tracking first (Meta Pixel, Conversions API, thank-you page), then budget. Every month you see the cost per lead per campaign.
- You remain the owner of your own account and pay Meta directly. No fixed contracts.
Three situations in which business owners end up with us
You boosted posts yourself, but no inquiries came in.
Plenty of reach and likes, only nobody called. Boosting is not a campaign: there is no audience, no tracking and no steering behind it.
An agency runs your campaigns, but you do not know what a lead costs.
You get a report with impressions and clicks. What you want to know is how many inquiries were in there and what each one cost.
You advertise on Google and want to add Facebook and Instagram.
Makes sense: that is where you reach people who are not searching yet but can become customers. You just do not have the time for it.
In all three cases we start in the same place: tracking first, budget only after that.
Meta Ads, Facebook Ads or Instagram Ads?
It is the same service. Facebook and Instagram belong to Meta, and a campaign is set up in Meta Ads Manager and runs on both platforms at once. Anyone searching for outsourcing Facebook ads or outsourcing Instagram ads means the same thing as outsourcing Meta Ads.
The difference is in the placement. The feed, Stories and Reels each need their own format, and Meta divides the budget itself across the placements that bring in inquiries. We set that up properly per placement, so you do not pay for reach that does nothing.
This is what we take off your hands
The work you no longer have to do yourself, without losing sight of it.
How outsourcing Meta Ads works with us
Strategy call
We look at your market, at your current account if there is one, and whether Facebook and Instagram are the right channel for your inquiries. If not, we say so.
Tracking first
Pixel, Conversions API and the thank-you page are in place before a single euro goes to Meta. Without tracking there is nothing to steer on.
Campaign live
One campaign, an ad set per placement, the texts and visuals for your approval. You get the complete set-up in writing.
Better every month
We optimise for the price per inquiry and every month you see what it cost and what it delivered.
Outsourcing does not mean you stop seeing it
At launch you get the whole set-up in writing, in plain language.
The set-up in one email
Which campaign, which ad sets per placement (Stories and Reels in 9:16, the feed in 4:5), all texts, headlines and link descriptions, the buttons and the reach. You read everything back before it runs.
Tracking confirmed
Pixel active, Conversions API set up, the thank-you page as conversion point and optimising on the lead event. That is in writing before the budget goes on.
The budget explained
Which daily budget we start with and when we raise it: only once the first numbers justify it, not before.
What happens next
In the first days we follow the numbers daily and you hear from us as soon as something useful comes in. After that, the cost per lead per campaign every month.
What it costs
You pay the ad budget directly to Meta, through your own payment method. On top of that comes our management fee. What that costs depends on your budget and the number of campaigns, and you get it in writing in the strategy call, before anything runs.
There is a floor: with too small a monthly budget Meta gets too little data to optimise on. What is workable in your market we calculate up front.
In short
- Ad budget
- Directly to Meta, through your own payment method
- Management
- In writing up front, depending on budget and number of campaigns
- Account
- Yours; we work in it through your Business Manager
- Contract
- No fixed contracts; you judge for yourself whether it pays
What it delivers in practice
At verbeteruwdak.be Google Ads and Meta Ads run side by side. In both projects the tracking sits under every inquiry.
What clients say about us
“We have been working with Paginabooster for a while now on our Google Ads, META ads and SEO optimisation. Short lines are very important to us because we want to move fast, and that always goes well. Very satisfied! One of the better marketing agencies in Groningen”
Good to know
You pay the ad budget directly to Meta and on top of that our management fee. What the management costs depends on your budget and the number of campaigns; you get it in writing up front. There is a floor to the monthly budget, because with too little data Meta cannot optimise.
Yes. Facebook and Instagram belong to Meta and a campaign is set up in Meta Ads Manager for both platforms at once. Outsourcing Facebook ads, Instagram ads or Meta Ads is the same service.
No. We work without fixed contracts. You see every month what an inquiry costs and judge for yourself whether it pays.
You, always. The account and the Business Manager are in your name, you pay Meta directly and you can always look along. If the collaboration ends, you keep everything.
You can, but you do not have to. We write the texts and headlines based on your website and can produce the visuals or work with your own photos and videos. Everything goes past you for approval.
The first leads usually arrive within 3 to 6 weeks after launch. In the first days we follow the numbers daily; we only raise the budget once the first numbers justify it.
Yes. With the right audience set-up we reach business decision-makers too. In the strategy call we decide up front whether Facebook and Instagram are the right channel for your market.
Ready to hand over your Meta Ads?
In the strategy call we look at your situation, your account and what Facebook and Instagram can deliver for you. Then you get a proposal in writing.
