Google Ads agency in Leiden
Advertising in Google for businesses in Leiden: campaigns that show what an inquiry costs, aimed at Leiden, Katwijk and Voorburg. Management from 12 to 30 percent of your budget, the account in your name, no fixed contracts.
In short
- PaginaBooster is a Google Ads agency for businesses in Leiden (Zuid-Holland), certified Google Partner.
- Management costs 30 percent of the ad budget up to 1,000 euros per month, falling to 12 percent; set-up 500 euros, minimum term 3 months, workable ad budget from 500 euros per month. All excluding VAT.
- Our offices are in Leek and Groningen, a two-and-a-half-hour drive from Leiden; many of our clients are outside the north and we consult online, at the table when it helps.
- The account is in your name; every inquiry is measured, without cookies.
What businesses in Leiden come to us with
None of these is unusual, and none of these is your fault. It is what happens when a campaign runs without steering.
Busy in season, quiet outside it
Campaigns should move with your calendar. We scale up when you have room and shift to another product when it is quiet.
You pay an agency but do not understand the report
Every month you hear in plain language what came in, what it cost and what we change next month.
Your ads show across the country while you only work in Leiden and the surrounding area
Every click from outside your area is wasted money. We set the campaign to Leiden, Katwijk and Voorburg and exclude the rest.
How we run Google Ads for Leiden
Four steps, the same for every client, because the order matters.
Measure first
Every form and every call is counted before the first euro goes out. Otherwise you will not know later what worked.
Set up for Leiden
Keywords, ads and exclusions built around Leiden, Katwijk and Voorburg, so you do not pay for clicks from elsewhere.
Landing page
The ad leads to a page that answers the search, with your phone number in view and a short form. Do you not have one? Then we build it.
Adjust weekly
The search terms report, bids and budget every week; after three months you know what an inquiry costs and which keywords bring customers.
What Google Ads costs in Leiden
Two amounts: your ad budget goes to Google, the management goes to us. Both are on our costs page in full; this is the short version.
Advertising in Leiden and the area around it
A campaign for Leiden is not a national campaign with a smaller budget. We set the targeting to Leiden and the places around it, such as Katwijk, Voorburg and Zoetermeer, put the place name in the ads and exclude the searches from elsewhere. That is where most of the difference is made for a local business.
The first month in Leiden is the most expensive per inquiry, because Google is still learning what works. From month two the costs usually drop; that is why we do not stop after four weeks.
Our offices are in Leek and Groningen, a two-and-a-half-hour drive from Leiden; many of our clients are outside the north and we consult online, at the table when it helps.
What clients say about us
“We have been working with Paginabooster for a while now on our Google Ads, META ads and SEO optimisation. Short lines are very important to us because we want to move fast, and that always goes well. Very satisfied! One of the better marketing agencies in Groningen”
Good to know
No. Our offices are in Leek and Groningen, a two-and-a-half-hour drive from Leiden. For Google Ads that makes no difference: the account is online, the reports are online, and we consult by phone, email and a shared screen. For a first meeting or an important step we come by.
Your ad budget plus our management. Management starts at 30 percent of the budget and falls to 12 percent; set-up is 500 euros once. A workable budget starts at 500 euros per month. What a click costs in Leiden depends on your sector; local services usually sit between 1 to 3 euros.
Usually within the first two weeks, sometimes on day one for a service with a lot of demand. The first month is the most expensive per inquiry because Google is still learning; from month two the costs per inquiry usually drop. That is why we work with a minimum term of three months.
Yours, always. The account is in your name, you pay Google directly and all data and history stay with you. We get access to work in it. If we part ways, we remove our access and everything keeps running in your own account.
Yes. For most businesses Google is the first channel, because there someone is already searching for your service; Meta Ads we use to reach the visitors of your website again and to become known in the area. Both channels are measured separately, so you see what each brings in.
Further reading
- Hoeveel kost Google Ads? Eerlijke uitleg voor MKB
Wat een klik kost per branche, wat het beheer kost en wat een budget van 1.000 euro per maand aan aanvragen oplevert. Met een rekenvoorbeeld.
- 5 redenen waarom uw Google Ads campagne geen leads oplevert
Een Google Ads campagne die draait maar niks oplevert. Wij zien het regelmatig bij nieuwe klanten. Meestal zit het probleem in een van deze vijf oorzaken.
Ready to know what Google Ads brings in for Leiden?
Plan a strategy call. We look at your market and your numbers first, only then do we propose anything.
